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Course and Subject Handbook 2018

Course and Subject Handbook 2018 Courses Undergraduate Courses BBus – Marketing Minor

BBus – Marketing Minor

Information valid for students commencing in 2018.

BBus – Marketing Minor

Minor code

BBU-MKT-MIN

Credit point value

12 credit points

Minor Structure

CORE SUBJECTS

BX2081:03 Consumer Behaviour

BX2082:03 Integrated Marketing Communications

BX3081:03 Interactive Marketing

BX3082:03 International Marketing