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Course and Subject Handbook 2020

Course and Subject Handbook 2020 Courses Postgraduate Courses MBA – Creative Marketing Major

MBA – Creative Marketing Major

Information valid for students commencing in 2020.

MBA – Creative Marketing Major

Handbook year	2020
Major code	MBA-CMK
Credit points	12 credit points

Major Structure

CORE SUBJECTS

CP5636:03 e-Strategic Management

LB5122:03 Marketing Strategy, Analytics and Development

LB5132:03 Multinational Corporations and International Markets

LB5232:03 Marketing and Customer Engagement