BBus – Marketing for the Digital Age Major

Major Structure

BX2081:03 Consumer Behaviour

BX2082:03 Advertising, Promotions and Mobile Marketing

BX2084:03 Sales, Services, Business Development and the Digital Frontier

BX2184:03 Marketing, Consumerism and Sustainability

BX3081:03 Social Media Marketing

BX3082:03 International Marketing in the Global Village

BX3181:03 Social Surveys and Questionnaire Design or BX3182:03 Digital Analytics for Marketing

BX3186:03 Marketing for Social Change