Information valid for students commencing in 2022.
BBus – Marketing for the Digital Age Major
Handbook year | 2022 |
Major code | BBU-MKD |
Credit points | 24 credit points |
Owner | Division of Tropical Environments and Societies |
College | Business, Law and Governance |
Major Structure
CORE SUBJECTS
BX2081:03 Consumer Behaviour
BX2082:03 Advertising, Promotions and Mobile Marketing
BX2084:03 Sales, Services, Business Development and the Digital Frontier
BX2184:03 Marketing, Consumerism and Sustainability
BX3081:03 Social Media Marketing
BX3082:03 International Marketing in the Global Village
BX3181:03 Social Surveys and Questionnaire Design or BX3182:03 Digital Analytics for Marketing
BX3186:03 Marketing for Social Change