Information valid for students commencing in 2021.
BBus – Marketing Major
Handbook year | 2021 |
Major code | BBU-MKT |
Credit points | 24 credit points |
Owner | Division of Tropical Environments and Societies |
College | Business, Law and Governance |
Major Structure
CORE SUBJECTS
BX2081:03 Consumer Behaviour
BX2082:03 Advertising, Promotions and Mobile Marketing
BX2084:03 Sales, Services, Business Development and the Digital Frontier
BX2184:03 Marketing, Consumerism and Sustainability
BX3081:03 Social Media Marketing
BX3082:03 International Marketing in the Global Village
BX3181:03 Social Surveys and Questionnaire Design
BX3186:03 Marketing for Social Change
Major Structure (Second major with International Business only)
CORE SUBJECTS
BX2081:03 Consumer Behaviour
BX2082:03 Advertising, Promotions and Mobile Marketing
BX2084:03 Sales, Services, Business Development and the Digital Frontier
BX2184:03 Marketing, Consumerism and Sustainability
BX3081:03 Social Media Marketing
BX3181:03 Social Surveys and Questionnaire Design
BX3186:03 Marketing for Social Change
OPTION
Select 3 credit points of any level 2 or 3 BU or BX subjects
Note: Students studying this as a second major in conjunction with the International Business major have a subject overlap. Subject content contained in BX3082 is completed as part of the International Business major and this has been taken into account in your study plan.