Information valid for students commencing in 2019.
BBus – Marketing Major
Handbook year | 2019 |
Major code | BBU-MKT |
Credit points | 24 credit points |
Major Structure
CORE SUBJECTS
BX2081:03 Consumer Behaviour
BX2082:03 Integrated Marketing Communications
BX2174:03 Research and Decision Making for Business
BX2184:03 Sustainable Marketing Management
BX3081:03 Interactive Marketing
BX3082:03 International Marketing
BX3083:03 Strategic Marketing
BX3181:03 Applied Marketing Research