BBus – Marketing Major
Information valid for students commencing in 2016.
BBus – Marketing Major
Major code | BBU-MKT |
Credit points | 24 credit points |
Available in | Bachelor of Arts – Bachelor of Business Bachelor of Business – Bachelor of Laws Bachelor of Business – Bachelor of Laws (Honours) [Embedded] Bachelor of Business – Bachelor of Psychological Science Bachelor of Sport and Exercise Science – Bachelor of Business |
Major Structure
CORE SUBJECTS
BX2081:03 Consumer Behaviour
BX2082:03 Integrated Marketing Communications
BX2174:03 Research and Decision Making for Business
BX2184:03 Sustainable Marketing Management
BX3081:03 Interactive Marketing
BX3082:03 International Marketing
BX3083:03 Strategic Marketing
BX3181:03 Applied Marketing Research